Happy New Year! It’s the time of year when individuals are setting new goals and intentions for the new year. Eating healthier, working out, getting better sleep, travel more are all among some of the most popular new years resolutions.
While new years resolutions tend to be focused on improving as an individual, they can also be applied to bigger things. What about your small business, non-profit, or church? What resolutions or goals are you setting for the year? What do you hope to accomplish? What can be improved upon?
Chances are if you took a look at your small business website, there is much that could be improved. If that rings true for you, we want to help you set some website goals for the new year!
At Torrch we design and develop websites for small businesses, nonprofits, and churches. We have seen what makes a website successful and what makes a website flop. But first, we must define what success for your website looks like. What are your goals for your website?
To establish this, you can start by looking at some of the goals you have for your business as a whole. A few examples may include:
- Increased revenue
- Maximize profitability
- Improved client satisfaction
- Create Brand Recognition
- Increased efficiency
Your business website should be viewed as a tool to reach these goals. Let’s see how it could do just that.
Increased Revenue & Maximize profitability
Your website can be a powerful tool for increasing your revenue and maximizing your profit. It can be used for online sales, gaining new subscribers, contact form submissions, getting new leads, email inquiries, lead to paid speaking opportunities, and more.
If you are looking to make some specific website goals in this area, it could look like:
- Increase monthly online sales
- Increase website conversion
- Increase Monthly website leads
- Reduce Website cost
At Torrch we can help you create a more effective website to reach these goals and maybe even cut costs with our affordable website packages.
Create brand recognition
Brand recognition is all about being known in your industry. You want customers to think of you when they have a need that applies to your business. In order to do this you must show your audience your expertise, market to your target market, and have a memorable brand.
Specific goals in this area could include
- Share consistent content
- Establish your target market
- Market to a new region
- Evaluate your branding or execute a rebrand.
At Torrch we help companies establish their brand through beautifully designed websites. Your website can be SEO optimized and customized to reach your target market.
Increased Efficiency
Your website should save you time. With the right software and integrations, your website can streamline and automate processes—like sending an automated email to a new subscriber. Your website should work for you, not the other way around.
Specific goals in this area could include:
- Improve client experience/satisfaction
- Reduce support time and cost
- Reduce the time it takes to complete a task
New Website in the New Year
Is your website supporting your business goals? If not, it may be time for something new. At Torrch we specialize in creating websites for small businesses, churches, and nonprofits. We want to work with you to create a beautiful and effective website that will support your goals this year!